{"id":107159,"date":"2019-10-25T12:19:02","date_gmt":"2019-10-25T10:19:02","guid":{"rendered":"http:\/\/concentrol.efimatica.com\/?p=107159"},"modified":"2025-07-31T11:48:34","modified_gmt":"2025-07-31T09:48:34","slug":"concentrol-tot-te-un-principi","status":"publish","type":"post","link":"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/ca\/concentrol-tot-te-un-principi\/","title":{"rendered":"Concentrol: Tot t\u00e9 un principi"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Tota hist\u00f2ria t\u00e9 un principi, i la de Concentrol neix amb Jaume Gu\u00e0rdia Jord\u00e0, nascut l&#8217;any 1889. Polifac\u00e8tic i aprofitant totes les oportunitats que tenia, va exercir de cambrer, t\u00e8cnic textil, m\u00fasic i mestre.\u00a0 L&#8217;any 1919 es va casar amb Maria Rod\u00e0 Tach\u00e8 i el matrimoni es va traslladar a viure a Les Planes d&#8217;Hostoles, on l&#8217;any 1941,\u00a0 i amb tota l&#8217;experi\u00e8ncia obtinguda, Jaume Gu\u00e0rdia Jord\u00e0 crea Tintes Concentrol al Paratge Paul\u00ed.<\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-medium wp-image-118438\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/a-168x300.jpg\" alt=\"\" width=\"168\" height=\"300\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/a-168x300.jpg 168w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/a.jpg 251w\" sizes=\"(max-width: 168px) 100vw, 168px\" \/> <img decoding=\"async\" class=\"alignnone size-medium wp-image-118443\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/b-300x195.jpg\" alt=\"\" width=\"300\" height=\"195\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/b-300x195.jpg 300w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/b.jpg 676w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/em><\/p>\n<p><em>A dalt, Jaume Gu\u00e0rdia Jord\u00e0 amb els seus pares, el dia de la seva boda.<\/em><\/p>\n<p>Per\u00f2 no \u00e9s fins al cap d&#8217;uns anys quan Josep Gu\u00e0rdia Rod\u00e0, fill de Jaume Gu\u00e0rdia Jord\u00e0, amb els seus estudis finalitzats a l&#8217;escola de perits industrials de Terrassa, comen\u00e7a a involucar-se en l&#8217;activitat de l&#8217;empresa de forma parcial, fins arribar al que seria el Concentrol d&#8217;avui, coneguda com l\u00edder en innovaci\u00f3 qualitat i per els seus productes a mida de les necessitats de cada client.<\/p>\n<p>En un inici, l&#8217;empresa es va dedicar a la fabricaci\u00f3 de molsa per adornar els naixements, l&#8217;assecaven i la tenyien d&#8217;un color verd intens. Tamb\u00e9 es produien productes per a l&#8217;\u00fas domestic, com per exemple tints en petit format per la tintura dom\u00e8stica de la roba. A banda d&#8217;aix\u00f2, Josep Gu\u00e0rdia tamb\u00e9 treballava en el torn de nit al laborat\u00f2ri de qualitat de les mines d&#8217;Osor, m\u00e9s tard, al voltant dels anys 60, va combinar la seva activitat amb l&#8217;empresa Hoechst, on treballava d&#8217;agent comercial.<\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-medium wp-image-118448\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/c-209x300.jpg\" alt=\"\" width=\"209\" height=\"300\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/c-209x300.jpg 209w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/c.jpg 312w\" sizes=\"(max-width: 209px) 100vw, 209px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-118453\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/d-300x211.jpg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/d-300x211.jpg 300w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/d.jpg 591w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/em><\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-medium wp-image-118458\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/e-300x241.jpg\" alt=\"\" width=\"300\" height=\"241\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/e-300x241.jpg 300w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/e.jpg 706w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/em><\/p>\n<p><em>Comprovant del primer pagament de contribuci\u00f3 industrial de l&#8217;empresa a nom de Jaime Guardia Jord\u00e1 a l&#8217;ajuntament de Les Planes el 1941. A sota, l&#8217;orquestra de Les Planes, fundada per Jaume Gu\u00e0rdia Jord\u00e0.<\/em><\/p>\n<p>En aquells moments, el pa\u00eds vivia una \u00e8poca de recessi\u00f3 econ\u00f2mica, i la riquesa per c\u00e0pita era molt baixa. Uns anys despr\u00e9s (1950), s&#8217;inicia un progr\u00e9s que es plasma en les primeres vendes d&#8217;autom\u00f2bils a Espanya, en un moment que hi havia 3 cotxes per cada 1000 habitants.<\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-medium wp-image-118463\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/f-300x192.jpg\" alt=\"\" width=\"300\" height=\"192\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/f-300x192.jpg 300w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/f.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/em><\/p>\n<p><em>A sota, davant de l&#8217;esgl\u00e9sia de Les Planes beneint el primer cotxe de la fam\u00edlia.<\/em><\/p>\n<p>De l&#8217;any 1950 al 1968 va ser l&#8217;\u00e8poca on es van desenvolupar m\u00e9s productes per el sector dom\u00e8stic, com per exemple neteja metalls, netjador de rovells, sab\u00f3 per el cap marca Mimi,\u00a0 sab\u00f3 en pols i cremes per a sabates marca crucero. Adaptant-se a les necessitats del mercat de l&#8217;\u00e8poca, adaptava els seus productes constantment com per exemple, tenyint de groc el sab\u00f3 de rentar roba, que alhesores es portava d&#8217;aquest color, primera mostra de l&#8217;integraci\u00f3 vertical de l&#8217;empresa, ja en els seus inicis.\u00a0D&#8217;aquella \u00e8poca \u00e9s quan en podem veure les primeres factures de l&#8217;empresa, datades a l&#8217;any 1958, amb els productes mencionats. A m\u00e9s, l&#8217;any 1961, amb intenci\u00f3 de promoci\u00f3 i expansi\u00f3, es publica el primer anunci de Concentrol a \u201cLa Vangu\u00e0rdia\u201d, implantant el que serien els inicis de l&#8217;imatge corporativa de l&#8217;empresa. A m\u00e9s, tamb\u00e9 es l&#8217;any del casament de Josep Gu\u00e0rdia Rod\u00e0 amb Nuri Pont Sanvicens, al santuari de la Salut.<\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-medium wp-image-118468\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/g-203x300.jpg\" alt=\"\" width=\"203\" height=\"300\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/g-203x300.jpg 203w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/g.jpg 328w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-118473\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/h-298x300.jpg\" alt=\"\" width=\"298\" height=\"300\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/h-298x300.jpg 298w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/h-150x150.jpg 150w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/h.jpg 463w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/em><\/p>\n<p>Anunci publicat a La Vangu\u00e0rdia el 1961<\/p>\n<p>El 6 de juliol de l&#8217;any 1962 mor Jaume Gu\u00e0rdia Jord\u00e0, fundador de Concentrol. L&#8217;empresa passa a mans del seu successor, Josep Gu\u00e0rdia Rod\u00e0, que canvia el nom de l&#8217;empresa, la reorienta i en mant\u00e9 els principis per\u00f2 enfocant-se a una visi\u00f3 encara m\u00e9s estrat\u00e8gica que no tardar\u00e0 en donar els seus fruits. A trav\u00e9s d&#8217;aquesta \u00e8poca \u00e9s quan es\u00a0 redirigeixen les bases de Concentrol fins a ser el que \u00e9s avui en dia.<\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-medium wp-image-118478\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/i-193x300.jpg\" alt=\"\" width=\"193\" height=\"300\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/i-193x300.jpg 193w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/i.jpg 287w\" sizes=\"(max-width: 193px) 100vw, 193px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-118483\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2020\/09\/j-219x300.jpg\" alt=\"\" width=\"219\" height=\"300\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/j-219x300.jpg 219w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2020\/09\/j.jpg 328w\" sizes=\"(max-width: 219px) 100vw, 219px\" \/><\/em><br \/>\n<em>A l&#8217;esquerra, els tres germans Gu\u00e0rdia amb el pare i la mare. A la dreta Josep Gu\u00e0rdia Rod\u00e0.<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Tota hist\u00f2ria t\u00e9 un principi, i la de Concentrol neix amb Jaume Gu\u00e0rdia Jord\u00e0, nascut l&#8217;any 1889. Polifac\u00e8tic i aprofitant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":107163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[128,126,127,1020],"tags":[],"class_list":["post-107159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-additiusrb","category-alimentaciorb","category-desemmotllantsrb","category-pu-additives-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concentrol: Tot t\u00e9 un principi<\/title>\n<meta name=\"description\" content=\"Concentrol - Chemical Solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/concentrol.com\/ca\/concentrol-tot-te-un-principi\/\" 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