{"id":138512,"date":"2022-06-10T12:11:02","date_gmt":"2022-06-10T10:11:02","guid":{"rendered":"https:\/\/concentrol.com\/concentrol-launches-a-website-for-the-chinese-market\/"},"modified":"2022-06-10T12:15:13","modified_gmt":"2022-06-10T10:15:13","slug":"concentrol-llanca-una-web-per-al-mercat-xines","status":"publish","type":"post","link":"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/ca\/concentrol-llanca-una-web-per-al-mercat-xines\/","title":{"rendered":"Concentrol llan\u00e7a una web per al mercat xin\u00e8s"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text uncode_shortcode_id=\u00bb175176&#8243;]<span style=\"font-weight: 400;\">Concentrol empr\u00e8n accions per consolidar la pres\u00e8ncia en l\u00ednia de l&#8217;empresa al mercat xin\u00e8s. La companyia ja disposava del xin\u00e8s com a idioma -juntament amb l&#8217;angl\u00e8s, espanyol, catal\u00e0, franc\u00e8s i alemany- per\u00f2 ara far\u00e0 canvis estrat\u00e8gics per oferir el millor servei possible al client asi\u00e0tic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Xina ja \u00e9s un mercat clau on opera l&#8217;empresa; la incorporaci\u00f3 de noves estrat\u00e8gies no fa res m\u00e9s que refor\u00e7ar la import\u00e0ncia d&#8217;oferir un servei adaptat i dirigit a cadascun dels clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El projecte ha consistit a executar una auditoria exhaustiva amb l&#8217;objectiu de millorar el posicionament de l&#8217;empresa en aquest mercat. L&#8217;ambici\u00f3s pla d&#8217;<\/span><i><span style=\"font-weight: 400;\">Inbound Marketing<\/span><\/i><span style=\"font-weight: 400;\"> millorar\u00e0 l&#8217;<\/span><i><span style=\"font-weight: 400;\">engegament <\/span><\/i><span style=\"font-weight: 400;\">digital de l&#8217;empresa. El pla s&#8217;executar\u00e0 gradualment adaptant la p\u00e0gina web a les particularitats del mercat xin\u00e8s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les primeres accions que s&#8217;han dut a terme, per exemple, han estat adquirir un domini al pa\u00eds asi\u00e0tic i habilitar un servidor al pa\u00eds amb el contingut. Tamb\u00e9 s&#8217;han desenvolupat tasques t\u00e8cniques i Concentrol es prepara per a les accions futures que preveu el projecte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;adaptaci\u00f3 a la cultura xinesa tamb\u00e9 preveu una maquetaci\u00f3 prioritzant un <\/span><i><span style=\"font-weight: 400;\">site<\/span><\/i><span style=\"font-weight: 400;\"> exclusivament en xin\u00e8s simplificat i indexar-lo a plataformes com Baidu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-138502 size-large\" src=\"https:\/\/concentrol.com\/wp-content\/uploads\/2022\/06\/mockup_webxina_web-1024x682.jpg\" alt=\"\" width=\"840\" height=\"559\" srcset=\"https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2022\/06\/mockup_webxina_web-1024x682.jpg 1024w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2022\/06\/mockup_webxina_web-300x200.jpg 300w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2022\/06\/mockup_webxina_web-768x512.jpg 768w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2022\/06\/mockup_webxina_web-1536x1024.jpg 1536w, https:\/\/hosting175685eu-cp704.wordpresstemporal.com\/wp-content\/uploads\/2022\/06\/mockup_webxina_web.jpg 2000w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les accions formen part d&#8217;un conjunt de mesures determinades per una consultoria de m\u00e0rqueting digital procedent gr\u00e0cies a la l\u00ednia d&#8217;ajuts \u201c<\/span><a href=\"https:\/\/www.accio.gencat.cat\/ca\/serveis\/internacionalitzacio\/expansio-i-vendes-internacionals\/international-etrade\/\"><span style=\"font-weight: 400;\">International eTrade<\/span><\/a><span style=\"font-weight: 400;\">\u201d d&#8217;<\/span><a href=\"https:\/\/www.accio.gencat.cat\/\"><span style=\"font-weight: 400;\">ACCI\u00d3<\/span><\/a><span style=\"font-weight: 400;\">, l&#8217;Ag\u00e8ncia per a la Competitivitat de l&#8217;Empresa de la Generalitat de Catalunya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La iniciativa, que acompanya les empreses a implementar l&#8217;estrat\u00e8gia en l\u00ednia a nous mercats, permetr\u00e0 a Concentrol acostar-se, encara m\u00e9s, als clients.<\/span>[\/vc_column_text][vc_button button_color=\u00bbaccent\u00bb border_width=\u00bb0&#8243; link=\u00bburl:https%3A%2F%2Fwww.accio.gencat.cat%2F|target:_blank\u00bb button_color_type=\u00bbuncode-palette\u00bb uncode_shortcode_id=\u00bb201611&#8243;]Web ACCI\u00d3[\/vc_button][vc_single_image media=\u00bb138493&#8243; media_width_percent=\u00bb55&#8243; uncode_shortcode_id=\u00bb102498&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text uncode_shortcode_id=\u00bb175176&#8243;]Concentrol empr\u00e8n accions per consolidar la pres\u00e8ncia en l\u00ednia de l&#8217;empresa al mercat xin\u00e8s. La companyia ja disposava del [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":138503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[808],"class_list":["post-138512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-concentrol-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concentrol llan\u00e7a una web per al mercat xin\u00e8s<\/title>\n<meta name=\"description\" content=\"Concentrol - Chemical Solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/concentrol.com\/concentrol-launches-a-website-for-the-chinese-market\/\" \/>\n<meta property=\"og:locale\" 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